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5.4 Marketing Strategy

5.4.1 POWER OF THE ORGANIZATION
The name
Instituto Cervantes is the most powerful PR and marketing instrument of the company. In Spanish circles the name of the writer of the Intelligent Knight don Quijote de La Mancha is known in all areas of society in a legendary way. As the founder of the foundation Stichting Cervantes Benelux in Belgium, the Netherlands and Luxemburg and as the owner of the Limited Company Instituto Cervantes England and Wales MR. J.L. VAN DER HEYDEN disposes of the exclusive right of ownership of the name Instituto Cervantes as deposited by the Benelux trademark registrar under depositnumbers 0504277 and 843323. In 1977 he graduated on first degree level on the writer Don Miguel de Cervantes y Saavedra.

The name Cervantes sounds excellent and the purple logo gives an optimal recognition.

DIFFERENTIATION IN LOGO

INSTITUTO CERVANTES BENELUX is legally registered at the Benelux Trade Registrar under deposit numbers 0508277 and 843323 in class 41: education, trainings and courses and is a tradename of the Foundation Cervantes Benelux in Nijmegen, registered under number 41211928 of the Chamber of Commerce of Amsterdam (IBAN: NL91INGB0004729266 BIC: INGBNL2A). Instituto Cervantes Limited is registered for England and Wales under Company No. 3300636 at Companies House, Cardiff.

INSTITUTO CERVANTES BENELUX está legalmente depositado como marca comercial en el registro de marcas del Benelux-Bureau voor de Intellectuele Eigendom bajo los números de depósito 0508277 y 843323 en clase 41: educación, enseñanza y cursos y es un nombre comercial de la Fundación Stichting Cervantes Benelux en Nimega, inscrito bajo número 41211928 de la Cámara de Comercios en Amsterdam (IBAN: NL91INGB0004729266 BIC: INGBNL2A). Instituto Cervantes Limited is registered for England and Wales under Company No. 3300636 at Companies House Cardiff.

INSTITUTO CERVANTES BENELUX is als handelsmerk wettig gedeponeerd bij het Benelux Bureau voor de Intellectuele Eigendom onder depotnummers 0508277 en 843323 in klasse 41: onderwijs, opleidingen en cursussen en is een handelsnaam van de Stichting Cervantes Benelux te Nijmegen, ingeschreven onder nummer 41211928 van de Kamer van Koophandel te Amsterdam (IBAN: NL91INGB0004729266 BIC: INGBNL2A). Instituto Cervantes Limited is registered for England and Wales under Company No. 3300636 at Companies House, Cardiff.

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