4.1 Organizational objective.
Instituto Cervantes NBLEW had as its long term objective:
1995: building the organization
(policy development)
1996: market penetration in the Netherlands
1997: break-even and market penetration in Great Britain and Spain
1998: market penetration in the United States of America, profit
and continuity (this
was Princess
Diana's task. Reason
why she took up contact with a possible investor in Malibu USA.
Unfortunately the investor died as well in the car crash).
1999: developing the holding
company
2002 until now: operationalization of the holding
company.