5.3 In which aspect distinguishes Instituto Cervantes Holding Ltd from other organizations in the same market? Instituto Cervantes Holding Ltd aims to distinguish from other organizations by offering a total package of services and create a distinct profile as an organization giving the highest priority to the quality of Spanish education and Dutch-Spanish management starting from the company philosophy :
Nuclear Product: Management and Business in Spain and Latin America
Step 1: Learn Spanish (they don't speak Dutch and don't generally expect English of a Spaniard!!! This situation has been improved in the last couple of years)
The organization requires high standards as to the quality of the educational package, particularly in the field of teachers and didactical methods. The intention is to give the responsibility of the quality control into the hands of an external organization. Certification of the trainings, educational programmes and courses by the Dutch Ministries of Economic Affairs and Education, Culture and Science is to be considered, as well as by the Spanish Instituto Cervantes. Educational programmes, courses and trainings aim to contribute to the enlargement of the company profit in the Spanish speaking country where the concerning company operates. Instituto Cervantes Holding Ltd distinghuishes from the Spanish Instituto Cervantes Centro Cultural by her business approach.