2.3.5 Diversified
Organization
Instituto Cervantes Netherlands, Belgium, Luxemburg, England
and Wales will be a diversified organization.
The company works central and decentral. Courses, educational
programmes, trainings and consultation activities will be executed
by the business units from their own locations. These institutions
take their own responsibility in this field. The business units
form their own division. Divisions will be formed on the basis
of three types of market diversity:
- products and services
- customers
- regions
The coordinating and supporting activities will be centralized by the holding company.
The head office is aimed to consist of three parts: a small strategical top where the highest direction has its seat, a small technostructure occupying itself with design and manufacturing of the performance control system and a somewhat bigger staff supporting group to provide similar services to all divisions.
Instituto Cervantes Netherlands, Belgium, Luxemburg, England and Wales has the strategical objective to grow out as a professional, innovative organization.